Yesterday, I put out a tweet about repurposing old content and rewriting the bad content until it does good.
One of my long time followers asked a really good question:
I told her that I will reframe how the post is written and may even try to approach it differently.
But more importantly...
I try to make it align with 1 of 3 categories as best as possible.
Educate:
This is responsible for most of the engagement I get.
People love to be educated.
Even if it's subtle.
A helpful list or step-by-step instructions do the best.
These tend to get alot of bookmarks too because your reader may find it useful and read it later.
Entertain:
I don't entertain as much but everytime I do the results are positive.
Every now and then I will drop a meme or a crazy DM I got from someone.
These types of posts do add personality to your content and are great for a good laugh.
Something as simple as a funny photo with some commentary can go a long way.
These days you run into a mix of entertainment and education content referred to as "edutainment" which, if done right, has the ability to explode your growth.
With that being said, don't forget to entertain your audience every once and a while.
Inspire:
Inspiring posts have high virality potential.
If you inspire too broad, then you run the risk attracting alot of followers that aren't a good fit for your product or service.
This is why you want to focus on your target audience as much as possible.
The best way to do this is to tell stories.
This is the best way to build a connection with those potential customers.
Stories often have useful lessons.
The best ones highlight pain points that are similar to what the reader is experiencing.
By the end, the reader will get a lesson that can be applied to their situation.
Even the smallest perpective shift in a post can inspire the right person.
Action Steps: Look back at old content that didn't do good its first time around. Try your best to align it with 1 or 2 of these categories to make them better. Then repost them.
Keep refining!
Til next week,
Ken
|
When you are ready here are 2 ways I can help you:
- The Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- 60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
|
READ PAST LETTERS HERE
