A few days ago I hit 500 followers.
First, I want to say thank you to all of you.
Thank you for reading and thank you for all the replies.
I read them all.
You guys are absolute legends.
Second, I have been getting questions about how I mangaed to grow mine in the last year.
I thought this would be the perfect issue to answer.
I don't do a ton to grow my newsletter.
Since it's just me, everything I do is manageable and, for the most part, automatic.
Here's all that I do to grow my newsletter daily:
Promote in my Bio:
The secret here is that I send my audience to one place.
If you take a look at my bio, I don't send them to a Linktree and have my follows choose where to go next.
When someone arrives to my page, I make the next step clear:
Join 500+ creators receiving my newsletter.
If your visitors have too many chocies, they won't choose.
Plug newsletter in my posts daily:
Currently using Typefully for posting (yeah I stopped using Hypefury) and they have an auto plug feature.
Everytime my post hits a threshold of 'likes' it plugs my newsletter.
It has a simple call to action to join if they want to learn how build their creator business.
Nothing fancy.
After a year of having this newsletter, I've never missed a day.
Recommendations on Convertkit:
This is responsible for a nice chuck of subscribers I get.
Convert Kit lets you recommend and be recommended by other creators.
I've mentioned before that I have made friends and we agreed to recommend each other for a while.
When someone signs up to their newsletter, I pop up as a suggestion.
It's pretty genius.
They are put into a small welcome sequence where they get to know me.
Now, they have a chance to follow my journey and hear from me every Friday.
Teaser Posts:
Each week I try to tease my letter twice.
The first time is Thursday before it drops.
I will write a post that is related to the newsletter topic.
Then, the plug will invite the reader to join if they want to read more on the subject.
I used to do it all on one post but then I started getting lower reach.
Seperating the posts have done wonders.
The second teaser is on Saturday after the letter is up.
Again, I post something relevant to to newsletter topic.
Then I have a plug that invites them to read the letter for free.
Been doing that every week for a year and it has been just as effective as the daily plug.
Action Steps: If you are having trouble growing your list, give these a try. most of these steps I have been implementing for the past year and the results have been compounding. So don't give up.
PS: Be on the look out for an email celebrating 500 subscribers!
Will be going out Tuesday or Wednesday. Don't miss it.
See you at the top!
Til next week,
Ken
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When you are ready here are 2 ways I can help you:
- The Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- 60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
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